Why is choosing the most appropriate market entry and, Marketing Management

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Why is choosing the most appropriate market entry and

1. Why is choosing the most appropriate market entry and development strategy one of the most difficult decisions for the international marketer?

2. Do you agree with the view that LSEs use a ‘rational analytic' approach (‘strategy rule') to the entry mode decision, while SMEs use a more pragmatic/opportunistic approach?

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Marketing Management: Why is choosing the most appropriate market entry and

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