Why important to know maturity levels of the products, Marketing Management

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Why important to know maturity levels of the products

Question: In this module, we learned about the Product Life Cycle (PLC). Explain why it is important to know the maturity levels of the products a firm produces. Consider any product that you are familiar with: Describe the product and identify the firm that produces it. Indicate what stage of the Product Life Cycles that product appears to be in. What are the considerations that the firm will need to address, given the product's current stage in the PLC?

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Marketing Management: Why important to know maturity levels of the products

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