Marketing Promotion Quiz
Multiple Choice
1.While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?
A. Engage
B. Energize
C. Excite?D.
Experience E.
Educate
2.Which type of pricing model for apps prompts/allows customers to make small "micropurchases" to enhance the app itself?
A. ad-supported apps
B. freemiumapps
C. in-app purchases
D. paid apps
E. multi-level apps
3.Especially for marketers with new products or services, IMC is needed because
A. consumers need to know all about the features of new products before making a purchase decision.
B. consumers are unlikely to buy products they are not aware of.
C. it is impossible for products to sell themselves through word-of-mouth ?communication.
D. pricing decisions cannot be made without IMC.
E. new products and services need to be integrated into the supply chain value ?proposition. ?
Essay
4.Explain how a company can use search engine marketing.
5.You are the owner of a new deli that encourages customers to "build their own sandwiches." What social and mobile media tools could you use to enhance your business?