Solved: Why holistic attribution is such a challenge for businesses, Marketing Management

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Why holistic attribution is such a challenge for businesses

Discussion: Holistic Attribution

1. Explain why holistic attribution is such a challenge for businesses.

2. Give me two examples of things you can do to overcome these challenges.

3. Write a compelling statement to the CEO or CFO of the organization to get them to buy into investing into a holistic attribution system.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why holistic attribution is such a challenge for businesses

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