Assignment: Innocent Drinks Case
Read the case then answer the following questions in short paragraphs:
1. Why has Innocent Drinks succeeded?
2. What specific resources/activities/attributes did the company build or conduct to take advantage of the opportunities in the market? At what cost were these resources/activities built or conducted?
3. Should Innocent expand its geographic territory to Europe or the U.S., or should they extend their current product line or some combination of those? Be specific and tell me why.
4. How would you value Innocent Drinks at the time of the case (specific numbers)? Should the company consider a purchase offer at this time? If so, what would the minimum terms be?
5. Should Richard Reed, Jon Wright, and Adam Balon consider altering their management structure? Why or why not?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Innocent-Drinks.rar