Discussion Post
Read the Marketing Insight on Lego found. Respond to the following questions in report format:
1) Why has IDEo been so successful? What is the most difficult challenge that IDEo faces in conducting its research and designing its products?
2) In the end, IDEo creates great solutions for companies that then receive all the credit. Should IDEo try to create more brand awareness for itself? Why, or why not?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.