Why has big-data analytics become so popular with companies


Unit : Discussion Board Question

What is some information that should be found in big data databases?

Why has big-data analytics become so popular with companies like Kraft Foods, United Airlines, and Ford Motor Company?

How do you think that these companies will use big data in the future? Will big data put researchers out of business? Include your rationale.

Elmasri, R., & Navathe, S. B. (2011). Fundamentals of database systems. Boston: Pearson-Addison-Wesley.Bottom of Form

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