Problem:
Select TWO products which you have bought (or rented), ONE a High Involvement purchase, and ONE a Low Involvement purchase, in the following product categories:
HIGH INVOLVEMENT (select ONE from the following four categories):
A food good,
A travel-related service,
A medical service,
A personal grooming service.
LOW INVOLVEMENT (select ONE from the following four categories):
A household cleaning product,
An automobile-related product (but not an automobile itself),
A lightbulb,
A pen or pencil.
Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase.
Using the stages of the Purchase Decision Process in the model of consumer buying behavior, describe in detail the process you went through in buying each product.
Identify and discuss the differences between the way you went through the purchase decision processes for the two products.
Assume now that you are a marketer of both of the two products that you have discussed in the previous pages. Explain how you might use your understanding of the Model of Consumer Buying Behavior for the two products.
List all references cited in the body of the paper.
Around 1,500 words, four references