Why factors might impact media usage


Discussion Post

Marketers rely heavily on demographics when purchasing media. This chapter talks about additional factors that may be important. Discuss a minimum of three of these factors and why they might impact media usage.

Do not use social media or urban/cosmopolitan lifestyle.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why factors might impact media usage
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