Why encourage customers to use their app for ordering, Business Management

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Why encourage customers to use their app for ordering

Problem

Also read the finance article, Taco Bell Launches Taco Bell Launches $45 Cravings' Box as Fast Food Races to Be "Competitive on Value"5 Cravings' Box as Fast Food Races to Be "Competitive on Value", By Brook Di Palma. Then prepare response to the following discussion topics:

• Why Encourage customers to use their app for ordering?
• How is this an example of mass customization?

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