Why electronic product prefer claritas prizm ne segmentation, Marketing Management

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Why electronic product prefer claritas prizm ne segmentation

Question: Considering the results of each tool - what each tool identifies - (and nothing else - not how/where data is collected, not what type of information is collected), explain why a brand that only manufactures countertop appliances would probably prefer to use VALS to segment the marketplace whereas a brand that manufactures a variety of electronic products would probably prefer to use Claritas PRIZM NE segmentation

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Marketing Management: Why electronic product prefer claritas prizm ne segmentation

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