Assignment task: In January 2020, #dollypartonchallenge was trending as average people, celebrities, and even brands followed country music legend Dolly Parton's lead in posting photos of themselves that might be appropriate on different platforms like Facebook, Instagram, Tinder, and Linkedin. In addition to some fun social media content (Martha Stewart and Krispy Kreme ZA are some of my favorites - see below), the viral trend highlights how people sometimes project different personalities (or at least highlight different personality characteristics) in different circumstances. Think of a situation where you purchased a brand to help project a particular personality characteristic. Why did you choose that particular brand? What personality characteristic do you think it helps to project? Why?