Why does the small business owner need to measure targeted, Operation Management

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Why does the small business owner need to measure targeted

Why should a small business focus its promotional efforts as much as possible on its targeted market segments? Why does the small business owner need to measure targeted efforts? How will these measures affect budgeting? Why does the adage that cheaper is not always better certainly apply to small business promotional efforts?

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Operation Management: Why does the small business owner need to measure targeted

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Operation Management: Why does the small business owner need to measure targeted

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