Why does the ftc want food and supplement makers claims


Asisgnment: POM Case Study

• POM Case Study. Use the questions below to answer for the assignment. Your paper should be 2-3 pages, double spaced, in APA format.

1. Is there any difference in potential deception between Coca-Cola's advertisers and POM Wonderful's advertising?

2. Why does the FTC want food and supplement makers' claims about the health impact of their products to be substantiated with clinical trials?

3. Do you feel that POM Wonderful-a product with known health attributes-should be subjected to the same scrutiny as drug companies if it wants to make health claims about its product?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Attachment:- POM-Case-Study.rar

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Marketing Management: Why does the ftc want food and supplement makers claims
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