Assignment: Sports Sales & Sponsorships
1. Why does sport have such great potential to create lovemarks rather than just trademarks?
2. What is the essential element for this to happen?
3. Provide an example of a lovemark (besides the one in your textbook) and provide facts or information (sources) to prove your opinion is correct.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.