1. Why does capital budgeting rely on analysis of cash flows rather than on net income?
2. What kinds of factors do you want to think about when choosing a benchmark to use?
3. A corporation has already sponsored a soft launch of a new suite of software among select customers, and now they are trying to decide their next steps. The expense of the soft launch is called a (an)
A. Overhead cost
B. opportunity cost
C. Sunk Cost
D. Direct Cost