Research the company Sephora and find out how they are using Social Networks. Pay particular attention to the type of social networks they participate in and the content they produce and publish through these networks.
Why do you think they engage in these particular networks?
What do you think the goal behind their presence on the networks is?
Do they utilize more than one? if So, What are the differences between the strategies used on each network?
Do you think the company utilizes the networks effectively? Why?
What would you do differently? What recommendations would you give to the VP of online communications?