Discussion: Strategic Marketing
Write a 1 page paper on the following below:
Sponsorship has become an increasing useful form of marketing communications. In a world of cluttered media, sponsorship is highly targeted and gets to potential customers where they live, so to speak. Choose a brand that has chosen to sponsor something (example: Avon and the breast cancer walks). Why do you think they chose to affiliate with this event or property? Who is the target audience and is this a good approach to reaching the target and why? Explain your reasons thoroughly.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.