You may recall that after Martha Stewart’s criminal conviction in 2004, she announced that she would serve her prison sentence while awaiting the processing of her appeal. After making that public announcement, she sought the court’s assistance in commencing her punishment.
1. Why do you think that Ms. Stewart made a public announcement rather than merely proceeding with her plans?
2. Critically evaluate Ms. Stewart’s public relations during her ordeal. Was her public relations effort successful? What opinions or attitudes did she change?
3. Compare and contrast Ms. Stewart’s public relations efforts and results with those of the former Enron executives.