Assignment
When entering foreign markets, a question equally important as which market to enter is the question of how a firm shold enter a market. The mode of entry can be quite simple, like exporting one's goods to a distributor in the host country, or more complex as with Starbucks, which chose a dual mode approach of joint venture and licensing.
Part 1: Why do you think Starbucks felt it important to enter new markets via a combination of joint venture and licensing?
Part 2: Imagine you are Elon Musk, CEO of Tesla Motors, and you are considering entering the Chinese market. What are the five most important things you would need to know prior to entering the market (list and explain)? What mode of entry would you choose? Why?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.