Why do you think significantly higher improvement in ctr, Marketing Management

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Why do you think significantly higher improvement in ctr

Problem

Research suggests that moving a firm's name up by one position in search engine ranking increased CTR by 25% on desktops but by a significantly 37% higher on the mobile phones. Why do you think significantly higher improvement in CTR on mobiles vis-à-vis desktops?

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Marketing Management: Why do you think significantly higher improvement in ctr

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