Discussion
Why do you think IKEA's expansion into Europe went so well? Why did the company subsequently stumble in North America? What lessons did IKEA learn from this experience? How is the company now applying these lessons?
Refer to the MBA Discussions power point presentation for tips on how to gain maximum learning and points from your discussion engagement.
- Post a substantive response to the question (minimum 250-300 words).
- Your initial post must contain citation of the course concepts.