1. Why do you think business writing differs from school essay writing?
2. List the three phases of the writing process and summarize what happens in each phase. Which phase requires the most time?
3. What six factors are important in selecting an appropriate channel to deliver a message? What makes one channel richer than another?
4. How does profiling the audience help a business communicator prepare a message?
5. What is meant by "audience benefits"?
6. When is the "you" view appropriate, and when is it inappropriate?
7. Why is it OK to use instant messaging abbreviations (such as BTW) and happy faces in messages to friends but not OK in business messages?