Assignment: Collecting Customer Data
Using the same organization selected for the course project. Presume that the organization you selected has recently implemented a customer relationship management (CRM) system.
1) Research the key elements of a CRM system and defend at least three best practices that your organization can use to improve its customer retention. Make sure you support your choices with well-reasoned arguments and external sources.
2) Justify at least five critical pieces of customer information needed from your key market segment. Why do you need to collect this specific data?
3) Justify five survey questions that might be used to evaluate the segment's experience with your organization. Why do you need to know this information?
4) Justify a plan for how customer data (previous two bullet points) will be collected. The plan should detail the methods to be used (e.g. written survey, focus groups, interviews, etc.) and where those methods will be integrated into the organization's processes (e.g., a hotel sending an e-mail survey following a customer's stay at a specific location).
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Calhoun.rar