Discussion
1. Why do the authors recommend focusing on identifying markets for a technology based product, rather than identifying products for a fixed market?
2. What is meant by the term "speciation"?  What is the origin and how does it apply to technology businesses?
The response should include a reference  list.  Double-space, using Times   New Roman 12 pnt font, one-inch  margins, and APA style of writing and   citations.