Why do the authors present a balanced point of view


Assignment

Read the article "How to Avoid the Pitfalls of Innovation in Emerging Markets" and answer the following questions:

1. Briefly summarize the main point of the article. (100-150 words).

2.  Do the author(s) present a balanced point of view? Or is there a bias towards one side or another? Explain your answer. (100-150 words).

3. Is (are) there any point(s) that the author(s) make(s) that you agree with? Disagree with? Hint: choose one or two points and discuss those. (100-150 words).

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why do the authors present a balanced point of view
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