Problem
a) Why do some people resist the goal of becoming world class? How can this resistance be overcome?
b) Generate specific examples of world-class business that you have seen as a consumer. Also, generate examples of poor business practice. Why and how do some companies inspire world-class practices while others do not?
c) How might blogging and other social forms of communication via social media affect the process of managing change? What are the professional and career implications of blogging for you?