Solved: Why do services pose unique challenges to marketers, Marketing Management

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Why do services pose unique challenges to marketers

Discussion question:

Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality? How important a role does employee or staff satisfaction play in the management of service quality?

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Marketing Management: Why do services pose unique challenges to marketers

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Marketing Management: Why do services pose unique challenges to marketers

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