Problem: Imagine you are the owner of a hot new business and want to write a mission statement. Take a few minutes to answer the following questions from a personal perspective to ensure the mission statement establishes a culture you wish to have for your employees and customers to experience. Get creative with your ideas! There are no wrong answers! Just have fun with it!
Please copy/paste questions #1-6 below and pastes them in your response for review.
After completing the exercise below, your responses should read something like "My company is called Bee'ing Sweet, where we sell the most amazing honey in the La Crescenta area of California. We are a small-medium-sized business (30 employees) that harvests multiple kinds of honey from local beekeepers. Our customers are anyone that loves to eat honey! People love our brand because we harvest the honey in a way that keeps it super fresh and sweet. Our Mission Statement is "Bee'ing sweet to our customers is how we create the kind of positive buzz we love."
1) What is your company name/location?
2) What does your company do/make?
3) Who are your customers?
4) Why do people want to buy from your company?
5) How big is your business/company? Small? Big?
Refer to what you wrote above to begin crafting your mission statement. Again, get creative and have fun!
6) What is your mission statement?
Please pay attention to details as much as possible.