Why do multinational firms need to think about the middle, Operation Management

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Why do multinational firms need to think about the middle

Question:

In the article "Capturing the world's emerging middle class" and discuss on the following questions:

Why do multinational firms need to think about the middle class now more than in the past?

What should the multinational companies do to capture this emerging middle class?

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Operation Management: Why do multinational firms need to think about the middle

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Operation Management: Why do multinational firms need to think about the middle

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