Why do firms use event sponsorship


Assignment:

Q1. How can public-relations efforts aimed at the general public help an organization?

Q2. Why do firms use event sponsorship?

Q3. What kind of promotion mix might be used to extend the life of a product that has entered the declining stage of its product life cycle?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Why do firms use event sponsorship
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