Why do exporters such as chanel or apple decide
Problem
• Why do exporters such as Chanel or Apple decide to standardize products?
• Why is culture an important consideration in any export marketing plan? Illustrate your answer by using examples.
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Who is Apples company chief executives officer and senior management team? Who are the members it board of directors and what their backgrounds?
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Why do exporters such as Chanel or Apple decide to standardize products? Why is culture an important consideration in any export marketing plan?
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