Solved: Why do creative ads often fail, Marketing Management

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Why do creative ads often fail

Problem:

Ads that win awards for creativity often do not sell products and, as a result, the ad agency loses the account. How can this happen? Shouldn't ads that are popular with consumers and critics also sell products? Explain this apparent paradox.

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Marketing Management: Why do creative ads often fail

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Marketing Management: Why do creative ads often fail

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