Solved: Why do company line extension and category extension, Business Management

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Why do company line extension and category extension

Discussion Post: Business Analytics

• Point of difference (POD) can be established utilizing two methods. Describe each and provide 3 examples to support your answer.

• Why do company line extension and category extension to extend their brand portfolios.

• Describe the benefits of utilizing a ‘'House of brands and a ‘'branded house'' approach in building a brand portfolio.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Business Management: Why do company line extension and category extension

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