Why do businesses segment the market, Marketing Management

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Why do businesses segment the market

Assignment:

Why do businesses segment the market? What approaches can be used to segment the market? How can this lead to competitive advantage?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Why do businesses segment the market

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Marketing Management: Why do businesses segment the market

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