Why did you buy the product


Problem: Recall the last time you purchased a snack product and the last time you purchased a toiletry product and then answer the following questions. One answer for the snack and one answer for the toiletry product for each question.

  • What was the product?
  • Why did you buy the product?
  • How much did you pay
  • How much would you have been willing to pay?
  • Where did you buy it?
  • How would you improve it?
  • What similar products did you consider before choosing this one?
  • Why didn't you choose one of the other options

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