Why did weight watchers decide to change its name to ww, Marketing Management

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Why did weight watchers decide to change its name to ww

Problem

YouTube Video: "Why Weight Watchers Ditched Diets".

i. Why did Weight Watchers decide to change its name to WW?

ii. How does WW make money? In other words, what is its business model?

iii. To support its repositioning efforts, what changes is WW making in the way it markets itself and its products and services?

iv. How successful do you believe WW will ultimately be in its strategic repositioning efforts?

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Marketing Management: Why did weight watchers decide to change its name to ww

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Marketing Management: Why did weight watchers decide to change its name to ww

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