Marketing Discussion Forum: REI And Pepsi Case Study
Answer the following questions,
1. Why did the REI campaign work so well for REI? If another brand had tried this first, say Macy's or Walmart, would they have had the same kind of success? Yes/No? Why/Why/ Not?
2. Why do you think the Pepsi had faced so much backlash? If Pepsi had used another celebrity do you believe the same backlash would have happened? Yes/No? Why/Why Not? Please be detailed.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
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