Assignment: Business Netflix
1. Write the Netflix "CEO's Letter to Shareholders" for December 31, 2011 (the case period).
2. Also, please write a memo addressing this scenario: Put yourself back in the year 2000 in the Blockbuster CEO's office.
1. How much would profit fall if you eliminated all late fees?
2. How much would profit fall if chose not to cut late fees and lost some customers to Netflix in the following two years as a result?
3. Based on these calculations, what would you have done?
4. What threats does Netflix face today?
5. Why did Netflix propose splitting into two companies?
6. Was it a bad idea or a good idea executed badly?
7. Why did Netflix not face many other competitors in the DVD-by-mail business?
8. Why didn't other firms succeed in challenging them?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Netflix-INC.rar