Problem
You read about McDonald's decision to create the brand McCafé. In this discussion, you will answer two questions. Why did McDonalds enter the market in light of the presence of major firms such as Starbucks and Dunkin' Donuts? Do you think this was a good economic decision?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.