Assignmen
Case Study: KENTUCKY FRIED CHICKEN- CASE STUDY OF KFC: ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL.
Questions to consider:
1) Analyze the case and determine the factors that have made KFC a successful global business.
2) Why are cultural factors so important to KFC's sales success in India and China?
3) Spot the cultural factors in India that go against KFC's original recipe.
4) Why did Kentucky Fried Chicken change its name to KFC?
5) What PESTEL factors contributed to KFC's positioning?
6) How does the SWOT analysis of KFC affect the future of KFC?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- KFC-Case-Study.rar