Discussion Post
Use the provided Word Document to answer the following:
• Why did JetBlue adopt SASB standards? (50 words)
• Are the issues identified by SASB indeed 'material'? If no, why not? If yes, why not? (100 words)
• Do other airlines disclose ESG information? Why might this matter to JetBlue? (100 words)
• Using Hoffman's steps to organizational change, diagnose JetBlue's sustainability challenge and discuss how it went about unfreezing and creating movement. (250 words)
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Reference:
• CASE: Serafeim, G., & Freiberg, D. (2018, Oct 9). JetBlue: Relevant Sustainability Leadership (A). Harvard Business School. (27 pages)
• Hoffman, A. (2008). Strategy Originates within the Organization. In Michael Russo (ed.) Environment Management: Readings and Cases. Thousand Oaks, CA: SAGE. (10 pages)