Why did hbo and cbs offer over-the-top services


Assignment:

Write a 2 page single-spaced memo about the case provided (intro, body and conclusion) and answer the following questions as the conclusion of the memo.

1. Why did HBO and CBS offer "over-the-top" services? Are other firms such as ESPN likely to do so as well?

2. Is pay-TV ripe for unbundling? What is the future of the television industry? Is Apple a threat to Comcast?

3. How should Comcast deal with the changing industry dynamics?

Readdings:

Comcast Corporation

By Sunil Gupta and Henry Mcgee

Attachment:- Comcast Memo.rar

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