Assignment: Marketing Paper
Watch the film and read the article, "Trump Threatens Harley-Davidson, Saying It 'Surrendered' (Rappeport, A. & Brown, S., 2018, New York Times, 6/26)." Answer the following questions:
1. Trump's comments come at a bad time for the company. It is losing market share and competitors are making good inroads. Trump's tweet is a good example of which factor(s)s in the external environment (there are six - select no more than two)? Define the factor(s) and explain your answer in no more than four sentences. Two points
2. Did Harley-Davidson, Inc. make a good business decision? Why? Explain your answer in no more than five sentences. Three points.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.