Case study - Google
1) Why did Google make this move? What do they hope to accomplish?
What do they hope to accomplish?
2 ) How does Google's support for Open Access fit into Google's plans?
3) It looks like Google wants to get into wireless, yet wireless is not one of Google's core competencies. What should Google do about this?
4) Apply as many TCOs as you can to Google's attempt to buy into wireless.
Reference - T-Mobile announces second Google phone