Problem
A. Why did Disney establish theme parks overseas? When did Disney begin to explore FDI with its parks?
B. Which of the international Disney theme parks do you think is the most successful? Why? Provide evidence
C. In which park establishments did Disney face the greatest challenges?
D. How do foreign Disney parks perform with respect to firm-specific advantages and country-specific advantages? Assess these characteristics for each park. Briefly explain your logic.
Theme Parks FSA CSA
Toyko Disneyland
Disneyland Paris
Disneyland Hong Kong
Disneyland Shanghai.