Problem
You are to assume the role of human resources director for CAPITAL CITY CONVENTION BUREAU (CCCB). The president of the CCCB has asked you to develop incentive packages to retain employees. The CCCB has 75 full time professional positions ranging from managerial to support staff. Each position at the CCCB is crucial to the success of the agency. The staff works together as a team to promote Capital City as a premier destination for both business and pleasure. Training, on-the-job experience and history with the CCCB create employees who are assets to the company. Over the last ten years, the CCCB has undergone a turnover of over 85% of its staff. The reasons for this high rate vary. Exit interviews cite other opportunities, change of location, few promotion opportunities, career change and other reasons for leaving the CCCB of which include foreward thinking on sustainability and social consciousness. With the cost of investing in new employees so high, the president is looking for ways to retain employees. The president has asked you to develop a change in vision and specifically with incentive packages to retain employees at the CCCB. The president is open to using different components of compensation as incentives. The president feels that different incentives should be offered after 1 year, 3 years, 5 years, 10 years and 20 years of service. You will present incentives for employee retention to the president in a discussion to take place in the president's office. The president will begin the discussion by greeting you and asking to hear your ideas.
Task
At this point, the company mission, vision and values does not include sustainability or social consciousness in the direction of the company. You feel strongly that this needs to be incorporated into the fabric of the company. Defend your position. WHY does this company need to embrace corporate social responsibility moving forward and HOW (be specific to our final course lessons) can it does this?