Question 1: Explain what physical factors, social situations, time factors, and/or moods have affected your buying behavior for different products.
Question 2: Explain how someone's personality differs from his or her self-concept. How does the person's ideal self-concept come into play in a consumer behavior context?
Question 3: Describe how buying patterns and purchase decisions may vary by age, gender, and stage of life.
Question 4: Why are companies interested in consumers' cognitive ages and lifestyle factors?
Question 5: How does the process of perception work and how can companies use it to their advantage in their marketing?
Question 6: How do Maslow's hierarchy of needs and learning affect how companies market to consumers?
Question 7: Why do people's cultures and subcultures affect what they buy?
Question 8: How do subcultures differ from cultures? Can you belong to more than one culture or subculture?
Question 9: How are companies trying to reach opinion leaders?
Question 10: How do low-involvement decisions differ from high-involvement decisions in terms of relevance, price, frequency, and the risks their buyers face? Name some products in each category that you've recently purchased.
Question 11: What stages do people go through in the buying process for high-involvement decisions? How do the stages vary for low-involvement decisions?
Question 12: What is post purchase dissonance and what can companies do to reduce it?