Discussion:
Why College Students Drink: Reinforcement and Contingency
Locate and Review the Dodd, Glassman, Arthur, Webb, and Miller (2010) article regarding positive and negative consequences of excessive alcohol consumption among underage college students. Dodd, V., Glassman, T., Arthur, A., Webb, M., & Miller, M. (2010).
Based on the (Principles of Reinforcement and Reinforcement Contingencies), explain why these college students continue to drink alcohol to excess despite the reported negative consequences.