Assignment Task:
Franchise Selected: Baskins and Robbins.
Please follow the criteria below, and answer these questions:
- Identify the organization (approved ahead of time) - Baskins and Robbins
- Capital required
- Target Market
- Competition - Direct and alternative
- Differentiation Strategy
- Political, social, legal concerns
- Include a PESTLE, Five Forces, or Value Net Analysis
Your conclusion should clearly state why this franchise will be a successful and viable option for your market.
Note: Presentation should introduce the business; properly identify the strategic business the case for why this business needs to come to the Columbus, OH.
Criteria:
Your startup capital is limited to $1,000,000 (assume you will have a bank loan at a competitive rate). You will present your strategy for expansion in as a presentation. Include concepts that we have covered throughout the semester and think about critical strategic issues relevant to this project. However, you might start thinking about your potential franchises now as I will not allow the same franchise to be analyzed more than once per class.